Fuller Long have won an appeal for retrospective advertisement consent, for the continued display of 3 illuminated signs for an opticians in Leeds within the Yeadon Conservation Area.
The original application for advertisement consent submitted to the Council was refused on the grounds that the illuminated advertisements were too bright and as a result, harmed the surrounding conservation area.
As part of our appeal to the Planning Inspectorate against the refusal, we demonstrated that the signs were put up before the designation of the surrounding conservation area and as such benefitted from a Class 4 of the Advertisement Regulations and were also in accordance with both Government Policy and Policy BD9 of the Leeds UDP Review.
The illuminated signs were also carefully designed to have a clean yet bold effect. As such, we argued that they did not detract from the appearance of the building.
Fuller Long’s appeal further noted that other illuminated signs had been approved in the heart of the conservation area. In fact, the nature of the signs and their design in fact set a good example of what could be achieved for other illuminated signs within a historic setting.
By demonstrating the benefits of the signage, backed up with strong evidence and a robust planning statement, Fuller Long were able to win the appeal for our client and the illuminated signs were able to remain.
If you are a business owner seeking planning advice for advertisement consent, Fuller Long will be able to assist in gaining planning permission or appealing a decision on your behalf. Our consultants have won advertisement consent for several businesses and therefore could potentially do the same for you.. Contact us today on 0808 164 1288 for a no obligation conversation, or email us at hello@fullerlong.com
Image source: Scott Van Daalen on Unsplash
